KITE

A start-up concept

PROJECT OVERVIEW

This is a unique start-up company concept that offers Eco-Friendly home decor 3D printing. The project involves logo & branding identity strategy, packaging design, social media marketing, augmented reality application, and video production. 

MY ROLE

Multimedia Designer

TEAM MEMBER

Andrew Ho

PROJECT TYPE

Start-Up Concept

TOOLS USED

Adobe XD : Prototyping

Aero: Augmented Reality

Premiere Pro: Video Production

Audition: Audio Production

SketchUp : 3D creations

Dimension: 3D texturization

Photoshop: Photo Editing

Illustrator: Logo Design

 

Video Production

Kite_Storyboard.png

Draft Video: includes end tag animation for the logo

 
KiteLogo_Logo_edited_edited.jpg

Mood Board

Kite - Mood board 1 - For luxury buyers
 
 

Digital Marketing

Kite Landing Page - Mockup – 1.png

Home Page

A landing page that is informative, attracts users and potential customers

Social media

kite_instagram home page.png

Social media marketing pages usually accompany the website to get the words out. Their designs are as equally important.

 

Packaging Designs

Box mockup – 1.png
Artboard 6 copy 11.png
Shopping bag mockup – 1.png

Reflection

Our pitch video was nominated for best performances and original screenplay by students in the MMDD Program. 

A few things I would like to improve are: 

  1.  Add in more video footages instead of using still shots

  2.  Add in more animations, and work a bit more on the existing ones.

The Kite branding could be improved to make it more clear that it's an eco company

 

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