BRANDING
KITE
A start-up concept
PROJECT OVERVIEW
This is a unique start-up company concept that offers Eco-Friendly home decor 3D printing. The project involves logo & branding identity strategy, packaging design, social media marketing, augmented reality application, and video production.
MY ROLE
Multimedia Designer
TEAM MEMBER
Andrew Ho
PROJECT TYPE
Start-Up Concept
TOOLS USED
Aero: Augmented Reality
Premiere Pro: Video Production
Audition: Audio Production
SketchUp : 3D creations
Dimension: 3D texturization
Photoshop: Photo Editing
Illustrator: Logo Design
Video Production
Draft Video: includes end tag animation for the logo
Mood Board
Digital Marketing
Home Page
A landing page that is informative, attracts users and potential customers
Social media marketing pages usually accompany the website to get the words out. Their designs are as equally important.
Packaging Designs
Reflection
Our pitch video was nominated for best performances and original screenplay by students in the MMDD Program.
A few things I would like to improve are:
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Add in more video footages instead of using still shots
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Add in more animations, and work a bit more on the existing ones.
The Kite branding could be improved to make it more clear that it's an eco company
